Working with Golley Slater on its integrated campaign to support NHS Wales during its Covid recovery, by raising awareness of the best ways to access the NHS and encouraging people to adopt simple, easy-to-achieve lifestyle choices.
The brief? To support Powys Teaching Health Board, developing online content and securing local media coverage.
What I did:
- Engaged with frontline services such as Minor Injury Units to communicate the acute pressures to patients in Powys
- Generated news coverage for the weight management and stop smoking services by using human interest stories of those who have benefited from support
- Worked with community projects and charities such as Versus Arthritis and Stroke Association to shine a light on local opportunities and activity for people
- Ensured that all communications included Help Us Help You key messages
Successes:
- 159 items of media coverage
- 227 social media mentions
- More than 2.6m reach across social media and PR coverage
What they said:
“Jane has provided excellent PR support. She has worked so well with frontline staff and service users to bring out and share stories of the challenges, learning and successes of Covid in Powys.”
Adrian Osbourne, Powys Teaching Health Board.
