The Wizz Air Cardiff Half Marathon returned to the Welsh capital in October. It is Wales’ largest participation event with a record number of runners from outside Wales, both from overseas and the UK. It is also Wales’ largest multi-charity fundraising event with more than £3 million raised for good causes each year.
The brief? To provide media relations and content development support.
What I did:
- Sourced a number of powerful human interest stories and successfully pitched to media
- Generated online content, showcasing partnerships and sponsorships
- Facilitated on the day interviews
Successes:
- 60 pieces of media coverage within a three week period
- Human interest features syndicated by Reach titles generating coverage across the UK including The Mirror, The Sun, Daily Record, Irish Mirror, Manchester Evening News and Liverpool Echo
- Comprehensive Wales media coverage including Wales Online, BBC Wales, ITV and Newyddion
What they said:
“Jane supported Run 4 Wales in the lead up to the 2022 Cardiff Half Marathon; dealing with media relations and helping to create stories about participants taking part in one of the UK’s largest running events. She helped us put together our pre-event media launch and led on generating significant national coverage of the elite races and overall event in the build up and across the event weekend. Jane was a pleasure to work with, quickly understanding the brief and specific context around our various campaigns, sponsors and stakeholders. Would have no hesitation in recommending her services.”
Lee Treadwell, Head of Marketing & Communications
